October 3, 2015

BGSUGD Faculty Member Lori Young speaks at UCDA about Collaboration with Hatch Show Print

Posted in News.

Universities and industry have been collaborating for over a century, but such collaboration doesn’t come naturally. This October, BGSU GD Chair Lori Young spoke at the UCDA Design Conference about this very dynamic endeavor.

The relationship between Bowling Green, Les Cheneaux Design Type, and Hatch Show Print acknowledges that business understands how fast things change, demographics, the needs of clients; the university understands research, questioning practices, and experimentation and more importantly, how students are impacted by these two forces. Her talk discussed levels of collaboration and trials/rewards experienced by Bowling Green students and faculty as they helped to create a classic letterpress typeface for Hatch.