March 19, 2015

BGSUGD Undergraduate Wins HOW Magazine International Design Award

Posted in Featured, News.

For Immediate Release

View the project here: PROOF

BGSU Graphic Design Undergraduate Chris Hatfield Named
Merit Winner in HOW’s International Design Awards

Project selected as one of 300 winning designs from top agencies.

[Toledo, Ohio]—PROOF: The 7th Annual AIGA Toledo/BGSUGD Portfolio Review Day, a project developed by Chris Hatfield, was chosen as a Merit winner in the most recent HOW International Design Awards. This highly selective and well-regarded competition sponsored by HOW magazine recognizes outstanding creative work produced by individuals and creative agencies from around the world.

HOW’s team along with expert judges—Matteo Bologna, Stüssy Tschudin and Héctor Ayuso—evaluated 1,070 entries and selected winning projects that demonstrated an ideal mix of concept, strategy and execution. Entries were judged by type of work (i.e., Editorial, Identity, Packaging, Websites, etc.) and also by how effectively the design achieved the stated business goals.

The concept for Proof embraced the unfinished idea, the moments before resolution as designers progress and learn. The event branding celebrated this state of flux. Posters were repurposed as paper sculpture installations, wayfinding, handmade sketchbooks, and promos. Tailoring the review experience to our host environment inside a digital design firm, we collaborated and developed a custom touch kiosk app to communicate scheduling and event specifics, and a digital timer throughout the space controlled the review sessions. Event experiences were color-coded, with supporting signage and name tags visually distinguishing between reviews, breakouts, lectures, and attendees roles.

Project title: PROOF: The 7th Annual AIGA Toledo/BGSUGD Portfolio Review Day

Creative team: Christopher Hatfield

All International Design Award-winner projects are prominently featured in the Spring 2015 issue of HOW magazine

About HOW

HOW magazine is the leading business and creativity magazine for graphic and interactive designers, whether they work in solo practices, design firms, advertising agencies or in-house groups. HOW is helpful and aims to arm graphic designers with the tools for a successful design career.