Don’t Be A Stat
Don’t Be A Stat is a social activism campaign that targets driving under the influence in communities, especially college towns. The campaign’s objective is to equalize the recognition + consequences of driving under the influence of drugs and/or alcohol + prompt people to stop driving under any influence in order to prevent harm to themself, and others. This campaign utilizes a toolkit of designer material that may be distributed to universities in order to target the campaign’s audience. The goal is to reduce statistics related to traffic-related deaths involving drugs and/or alcohol.