- Title: Forestore Social Impact Campaign
- Designer: Mercedes Williamson
- Course(s): ARTD 4030
- Tags: Branding, Interactive, Social Impact
Forestore Social Impact Campaign
This project aimed to develop a social impact campaign that used the most appropriate communication methods needed for the best social impact results. The specific social issue that was chosen was deforestation practices in the North American region. After some research on this topic, a new visual communication and branding system was developed called Forest Restore.
This brand was created to help fight against deforestation practices by bringing awareness to the rapid destruction of our forests and by providing people with a toolkit for replanting trees to help restore our tree population called the Restore Kit. The tree starter kit comes in sustainable and recycled product packaging and provides the purchaser with three biodegradable planters and a recycled pouch containing three pine tree seedlings.