Spirit Airlines gets a little face-lift. Spirit seems to always get a bad rep. They’re known for their inexpensive flights that offer no luxury whatsoever – which is exactly the point of their company. They offer a no-frill flying experience for the traveler who just wants to get from point A to point B. A new funky branding system helps them stand out in a crowd of red, white, and blue branded airlines, and simplified interfaces make for a more transparent flying experience. The new branding system and requirements are compiled into a brand standard manual for easy access to the specifics of the different branding elements.